Customer service should be the basis for all of our business. It’s what keeps our customers coming back. It’s what keeps ‘mom & pop’ shops in business. It’s how we spend less time and money keeping customers than getting new one’s. Read this article.
Do You Know What Exceptional CS Is?
April 24th, 20094 Ways To Boost With A Blog
April 20th, 2009Blogs are great! Here’s some of the reasons why and what you should be doing in yours (and things we’re probably not doing here…yet)
- Create friend-sumers
- Provide exceptional customer support
- Increase your credibility
- Gain more exposure.
Professional Copywriters Are The Way To Go!
April 17th, 2009Great article about what you should look for in copywriting and why a good copywriter is a really good idea.
Find An Alternative To Expensive Programs
April 16th, 2009Found a great website that allows you to find alternatives to high-priced programs. Could really help you save a few bucks
Recession-Related Stress
April 15th, 2009Hey Friends. Sorry it’s been a while, but things have been a little hectic. Today’s post deals with recession-related stress. I’ll highlight as usual:
- Control what you can (Self-explanatory)
- Ying & Yang (visualize your favorite place & treat stress as a business problem)
- Positive Spin I (look at stress as a positive)
- Positive Spin II (Assume the worst…that one’s a little weird, but read article)
- Rules of thumb (there’s a bunch of them)
- Last call (keep perspective and a sense of humor)
Ten Things Never To Do In Your Advertising
March 23rd, 2009Another great article by Mr. Roy Williams. Hope you enjoy it. I’ve found that it works the same for sales people as it does for advertising
Three Kinds Of Meetings
March 7th, 2009Seth Godin’s Blog is a new one I started checking out after it make it’s way onto a few “Top XX” lists. So far I’m very impressed. In this ‘entry’ Seth talks about three kinds of a meetings. Read the summary and then move onto his page for more information. Here are the three types of meetings:
- Information. This is a meeting where attendees are informed about what is happening (with or without their blessing). While there may be a facade of conversation, it’s primarily designed to inform.
- Discussion. This is a meeting where the leader actually wants feedback or direction or connections. You can use this meeting to come up with an action plan, or develop a new idea, for example.
- Permission. This is a meeting where the other side is supposed to say yes but has the power to say no.
Mini E-Mail Trade Show?
March 6th, 2009Ed Roach wrote a very interesting article about E-Mail Trade Shows. I never heard of it, but then again, there’s a lot of things I’ve never heard of. Take a look and see if it’s a fit for you!
Affiliate Marketing 101
March 5th, 2009Vera Raposo has a Q & A about affiliate Marketing. Take a look!
Know Your Competition
March 4th, 2009While talking to a small business owner yesterday I tried to figure out how we could bring him more business. He talked about failed attempts at marketing, and we tried to figure out (besides the economy) why he wasn’t gaining a paticular demographic. I asked him if any of his competition was taking a piece of his pie. He wasn’t sure. Oddly enough I find this article today which highlights what to look for in your competition to set yourself apart of the pack! Here’s a breakdown, then click through.
- Do some detective work
- Evaluate “perceived” competitors
- Focus on the message
- Find a unique spin