Applebee’s Neighborhood Grill & Bar locations owned and operated by Doherty Enterprises Inc. on Long Island, New York; New Jersey; Florida and Georgia recently announced they have collectively raised $98,719.01 in support of the Marine Corps Reserve Toys for Tots program, which distributes new toys to underprivileged children each year during the holiday season.
During the last holiday season, Applebee’s provided their guests fun and imaginative ways to help make the holiday wishes of local children come true. The restaurant’s Tots for Tots promotion, for instance, let diners add tater tots to any order for just a $3 donation. Guests also had the opportunity to “round up” their checks or make separate cash donations to help show their support for the cause.
Since November, New York restaurants raised $30,214.32, New Jersey restaurants raised $30,552.79, and Florida/Georgia restaurants raised $37,951.90.One hundred percent of the contributions collected were donated directly to the Marine Corps Reserve Toys for Tots program to be distributed to local families.
“A primary focus at each of our Applebee’s restaurants is to have a lasting, positive impact on the neighborhoods we serve,” said Tim Doherty, the CEO of Doherty Enterprises. “The Toys for Tots program lets us help underserved children in the local community at a special time of year, and we are so thrilled to be part of this initiative.”
Since its inception, Doherty Enterprises Applebee’s have generated over $5 million through their Toys for Tots fundraising campaign to benefit local communities.