News Department

Audio: Small business owners launch #NJsmall movement to help New Jersey’s economy recover faster

BOONTON, NJ (Morris County) – Prior to the COVID-19 pandemic, New Jersey’s small businesses employed 49.1 percent of New Jersey’s workforce. Further, experts predict that, unless small businesses recover quickly, we can expect our economic recovery to be delayed until 2023, said Denise Blasevick and Adam Schnitzler co-owners of The S3 Agency.

When NJ small business owners Blasevick and Schnitzler heard these statistics, they came up with a creative approach to help their home state: start the #NJsmall movement to encourage New Jersey’s big businesses to hire New Jersey’s small businesses.

With #NJsmall, Blasevick and Schnitzler hope to create a shift in the state’s large business procurement habits – and they are petitioning Governor Murphy to support this shift with tax incentives.

(RNJ’s Dave Kelber and Joyce Estey interview with Co-owner Denise Blasevick who is also a Centenary University graduate and a current member of the Centenary Board of Trustees.)

Recognizing that big businesses are hurting as well, the #NJsmall movement is not asking them to spend more money. It is simply asking them, whenever possible, to reallocate the money that would have to gone out-of-state vendors – and to spend it with NJ small businesses instead.

This will help New Jersey rebuild and recover faster because:

  • More NJ small businesses will thrive, so
  • More NJ residents will be employed, so
  • More money will be spent within our state.

“When it comes to economic recovery, small businesses are essential businesses, yet we are bearing the biggest crunch right now,” said Blasevick, CEO of The S3 Agency. “And while we appreciate the federal government’s relief measures like the Paycheck Protection Program, this aid was only a temporary bandage that was received by a small percentage of businesses in need. That’s why we are asking Governor Murphy to incentivize NJ’s big businesses to hire #NJsmall – because hiring small is better for all.”

Visit to sign the petition and discover other ways you can help – including donating media space for #NJsmall’s “Coming Back Big Starts Small” campaign.

The #NJsmall movement was founded by Denise Blasevick and Adam Schnitzler, co-owners of The S3 Agency – a small business based in Boonton, NJ since 2001. The S3 Agency works with some of New Jersey’s biggest brands, so they know firsthand how symbiotically successful the big business-small business relationship can be. They also know firsthand how much New Jersey’s small businesses are hurting right now. They hope that #NJsmall will help turn that around – with help from everyone in the Garden State, including Governor Murphy.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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