Extra Gum announces Pink Lemonade as its newest limited-edition flavor
The Mars brand seeks to deliver an early taste of summer with the release of this bright and refreshing flavor
Move over winter blues – EXTRA Pink Lemonade is here to bring the summer vibes. EXTRA® Gum has announced the launch of the newest limited-edition flavor to its lineup: EXTRA Pink Lemonade.
Mars’ EXTRA Gum wants to deliver an early taste of sunshine-filled summer days to consumers through the introduction of its new bright and vibrant flavor.
As a beloved nostalgic flavor, each fruity, tart, and deliciously sweet bite of EXTRA gum’s Pink Lemonade transports consumers into a warmer season and ushers in the comfort of sunshine through the bright, refreshing, and long-lasting flavor for which EXTRA is known.
“We hope EXTRA Pink Lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Pink Lemonade is a beloved flavor that is sure to be an EXTRA fan favorite, and perfect to be shared while connecting with friends and family – no matter the weather outside.”
EXTRA® Pink Lemonade began hitting shelves at select retailers in January, with nationwide availability to come later in 2023.
