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Fire Brands teams up with Mars Wrigley for latest licensing innovation, Skittles drinks

As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring the iconic flavors of SKITTLES®.

Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink, SKITTLES™ Drinks are non-carbonated and bursting with the fan-favorite flavors of SKITTLES®.

“This is an exciting expansion of our beverage portfolio,” said Raz Inserra, Director of Marketing at Fire Brands. ” At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of SKITTLES®.”

SKITTLES™ Drinks will be launching in small and large format retailers nationwide.

This new flavorful innovation is available in a 14oz clear 100% Recyclable PET bottle in four popular SKITTLES® flavors; Original SKITTLES™ Drinks, Wild Berry SKITTLES™ Drinks, Tropical SKITTLES™ Drinks & Sour SKITTLES™ Drinks.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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