News Department

Hunterdon County’s Division of Weights and Measures working to prevent baby formula price gouging

HUNTERDON COUNTY, NJ – Hunterdon County’s Division of Weights and Measures is participating in the state’s Baby Formula Pricing Task Force by conducting price verification audits at supermarkets, pharmacies, and other formula sellers in the county.

The County’s Superintendent of Weights and Measures, Millard ‘Buddy’ Rooks, said, “The verification audit program began on May 24th and is designed to ensure that price gouging is not taking place. The state has also directed that information on formula availability in the county be reported.”

“The price charged for formula that exceeds 10% over the price at the time the Governor declared a State of Emergency is considered price gouging. One sign of over pricing is large discrepancies between prices offered by different sellers. Where I determine the possibility of price gouging, the State Office of Weights and Measures will be notified, and penalties can be issued,” Rooks said.

“Additionally, I am looking to ensure that the price charged at checkout is the same as the price that is advertised. Violations and fines can also be levied for price misrepresentation,” Rooks said.

Hunterdon County Board of Commissioners Director John E. Lanza said, “It is bad enough that baby formula is so very hard to find, ensuring there isn’t price gouging during the shortage is a major element of the Division of Weights and Measures’ mission. The enforcement program serves as an important consumer protection. Unscrupulous sellers should beware.”

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

Related Articles

Back to top button