Mars will be accelerating work on racial equity and “evolve” the UNCLE BEN’s brand, the company said.
“There is no room for discrimination in a healthy society. It’s the collective effort from individuals, communities and organizations all around the world that will replace discrimination and fear with humanity, empathy and caring,” the company said.
Mars says “it’s important we share our point of view. But words alone aren’t enough. Systemic change requires action.”
Mars will be accelerating our work in several areas:
- Increasing diversity in our talent and leadership pipeline. This means setting meaningful targets and reporting our progress, and creating deeper recruitment partnerships with historically Black colleges and universities (HBCUs).
- Investing in and partnering with organizations that fight for racial equity. We will support organizations that fight for equity, diversity and support Black-owned businesses.
- Expanding trainings and educational resources. This includes expanding our mandatory bias training for our 125,000 Associates globally, helping us make sure each Mars Associate knows they belong.
Mars will also be improving diversity across our marketing, advertising, sourcing and supplier communities. An example of this is our decision to evolve the UNCLE BEN’s brand.
“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said.
Mars doesn’t know yet what the exact changes or timing will be, but we are evaluating all possibilities.
“Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world, the company said.
“This is a start, we know there is more to be done. We are open to the ideas and feedback from our Associates, consumers and partners on how we can play our part. And we will hold ourselves accountable to achieve meaningful change,” the company said.