News Department

Mars and Sheila G’s Brownie Brittle collab to launch Brownie Brittle M&M’S Minis line

Second Nature Brands, a national leader in snacks and treats, is announcing the latest innovation from the newest brand in its portfolio.

Sheila G’s Brownie Brittle®, the original thin sweet snack, expands its candy inclusion offerings through a collaboration with Mars to create three delicious Brownie Brittle x M&M’S® Minis mashups: Brownie Brittle M&M’S® MinisBrownie Brittle Blondie M&M’S®, and Brownie Brittle M&M’S® Minis Gluten Free.

Sheila G’s now elevates its delectably crunchy chocolatey Brownie Brittle® crisps with classic M&M’S® Minis candies, designed to delight with every bite.

Brownie Brittle M&M’S® Minis: For chocolate lovers, it’s a new twist on the classic Brownie Brittle. With the same rich, chocolatey brownie taste, Brownie Brittle M&M’S® Minis is the perfect pairing of chocolate and crunch. Only 120 calories per 1 oz. serving.

Brownie Brittle Blondie M&M’S® Minis: For those who love a classic cookie combination, Brownie Brittle Blondie M&M’S® Minis has a rich Blondie Brownie taste with a brown sugar and vanilla base topped with crunchy M&M’S® Minis candy pieces. Only 130 calories per 1 oz. serving.

Brownie Brittle Gluten Free M&M’S® Minis: For anyone on a gluten free diet or who prefers the taste to its conventional counterpart, Brownie Brittle Gluten Free M&M’S® Minis has the delicious, rich Brownie taste of classic Brownie Brittle, only Gluten Free and topped with crunchy M&M’S® Minis candy pieces. Only 130 calories per 1 oz. serving.

“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S® candy brand,” said Ashley Dawkins, VP of Marketing at Sheila G’s Brownie Brittle®. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”

Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S® Minis, and Brownie Brittle Gluten Free M&M’S®Minis are available for purchase on and Amazon as well as in-store at national retailers for an SRP of $3.99 per 4 oz. bag.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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