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Mars partners with world’s leading food, farming businesses to launch action plan to scale regenerative farming

Mars, Incorporated, together with a group of the world’s largest and most influential agribusiness companies and organizations, has launched an action plan to scale regenerative farming globally to tackle the impacts of climate change and biodiversity loss.

The SMI Agribusiness Task Force’s report “Scaling Regenerative Farming: an action plan” warns that adoption rates are currently lagging far behind the rate needed to effectively tackle climate change.

Fresh analysis by Systemiq has revealed that regenerative farming – while expanding its footprint over recent years – must triple its rate of growth to deliver against the world’s need to limit climate change to 1.5 degrees. It needs to make up at least 40% of global cropland by 2030, up from around 15% today.

The Task Force calls for common metrics and market-based financial incentives for environmental outcomes, targeted government policy and an overhaul of food sourcing – all to make regenerative agriculture a ‘no brainer’ business decision for farmers.

Chaired by Outgoing Mars CEO Grant Reid, the Task Force is comprised of executives from many of the world’s largest and most influential agribusiness companies and organizations, united by a common ambition to enable regenerative farming to become mainstream: Bayer, HowGood, Indigo Agriculture, Mars, McCain Foods, McDonald’s, Mondelez, Olam, PepsiCo, Sustainable Food Trust, Waitrose & Partners and Yara International.

“These are unprecedented times with supply chains under enormous pressure and the impacts of climate change all too real. Regenerative farming is a critical part of the solution, and our report shows all too clearly that – despite pockets of great work – adoption rates are far too slow as the short-term economic case for change is not compelling enough for farmers. As an industry, we need to address these areas with urgency if we are to hit our net zero commitments and protect against future supply-chain disruption,” Grant Reid, Task Force Chair and Outgoing CEO at Mars, said.

Investing in climate smart and regenerative agriculture is an important part of Mars’ ambitions to achieve net zero greenhouse gas (GHG) emissions across its full value chain by 2050, while also doing its part to protect soil health and productivity.

With raw materials accounting for around 70% of the business’ emissions, scaling up climate smart and regenerative agriculture, in addition to preventing deforestation and land-use change, will be vital in its work to meaningfully reduce emissions.

Regenerative farming is an approach that aims to build soil health and fertility, sequester carbon and reduce emissions, enhance watershed quality and increase biodiversity while also improving farmer livelihoods and resilience.

The Task Force focused its work on three specific value chains (wheat in the U.S., basmati rice in India and potatoes in the U.K.) with a view to identifying learnings that could be scaled to other crops and geographies with similar characteristics.

It details five key areas which it believes require urgent action to make the economics of regenerative farming more appealing to farmers. These are:

  • Agree common metrics for environmental outcomes
  • Build farmers’ income from environmental outcomes such as carbon reduction and removal
  • Create mechanisms to share the cost of transition with farmers
  • Ensure government policy enables and rewards farmers for transition
  • Develop new sourcing models to spread the cost of transition

The Task Force is set to continue its work into 2023 to drive the implementation of the report’s Big 5 recommendations. Further discussions with key stakeholders will take place next week at COP27 in Sharm El Sheikh.

“It is very encouraging to see leading businesses coming together to agree on key actions they can take to support farmers in the transition to regenerative farming systems. Regenerating nature is a fundamental principle of the circular economy, and transforming the way in which we produce and consume food is one of the most powerful ways in which we can do this. Recognizing the key role food design plays in creating the demand for regeneratively sourced ingredients is at the heart of our vision of circular design for food, and we are excited to see this included in the action plan. We look forward to working together on this agenda and seeing the insights in the Agribusiness Taskforce Action Plan come to fruition,” Andrew Morlet, CEO, Ellen MacArthur Foundation, said.

“Scaling regenerative farming is key as we need to shift to a nature positive food future. The work by the Sustainable Markets Initiative’s Agribusiness Taskforce in addressing the hurdles and moving us to action is therefore one that we all should rally behind. The report provides an excellent overview of the key barriers to transition to regenerative food production. Specifically, the ‘Big Five’ provides a clear direction of travel on where pre-competitive collaboration across the full food value chain is deeply needed. We look forward to continuing our collaboration with SMI Agribusiness Taskforce towards this shared mission of scaling regenerative food systems with farmers at the center,” Arne Cartridge, Interim Executive Director, The Food Collective, said.

Launched at The World Economic Forum 2020 Annual Meeting in Davos, and under the mandate of the Terra Carta, the Sustainable Markets Initiative’s mission is to build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.

For further information on the Sustainable Markets Initiative Agribusiness Task Force, click here.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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