Mars unveils new M&M’S Caramel Cold Brew candies
Iconic M&M'S brand's "brew-ti-fulI" new offering will join its permanent flavor lineup in 2023
M&M’S®, a proud part of Mars, Tuesday unveiled its latest product innovation, M&M’S Caramel Cold Brew.
The new product delivers a delicious combination of smooth, robust coffee flavor and sweet, chewy caramel, covered in classic M&M’S milk chocolate and wrapped in a colorful, candy shell.
“More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks1. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel,” said Allison Miazga-Bedrick, Senior Marketing Director at Mars Wrigley. “The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’S – perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’S Caramel Cold Brew candies to make new ones.”
The new M&M’S offering from Mars is sure to inspire more moments of happiness for fans, who will be delighted to see the first on-pack appearance of our newest M&M’S character, Purple. Introduced earlier this month as the latest addition to the M&M’S crew in the last decade, she is known for embracing her true self, embodying acceptance and authenticity – and she can carry a tune.
M&M’S Caramel Cold brew will be available nationwide beginning February 2023 in Single Size (1.41 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (9.05 oz). Prices range from $1.19 to $4.99.
Following the M&M’S limited-edition holiday Espresso flavor scheduled to hit shelves ahead of the winter holiday season, M&M’S Caramel Cold Brew is the brand’s second coffee-flavored offering announced this year, but its first permanent coffee-flavored product.