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Mars unveils variety of Valentine’s Day innovations to sweeten the season

It is no secret that people love celebrating Valentine’s Day with chocolate and candy. Since 92 percent of Americans celebrated Valentine’s Day with these sweet treats last year, Mars, the maker of some of  brands like DOVE®, M&M’S® and LIFESAVERS®, is announcing its most innovative and decadent line-up Valentine’s Day line-up yet.

In addition to classic favorites making a return, this year Mars is introducing a new on-trend flavor innovation that’s sure to delight fans: DOVE Promises Dark Chocolate & Strawberry Swirl. The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.

“Data shows that DOVE is the #1 Mars Wrigley’s brand for Valentine’s Day, and chocolate strawberry was the #1 most desired flavor. Whether gifting chocolate and candy to others, or treating yourself, we’ve crafted a line-up of fun and delicious offerings to celebrate the season,” said Tim LeBel, President of Sales at Mars Wrigley. “Valentine’s Day is a special occasion to create moments of happiness with friends and loved ones—like with our new DOVE Promises Dark Chocolate & Strawberry Swirl,”

Last Valentine’s 53 percent of Americans baked Valentine’s themed baked goods, 69 percent gave a gift to friends and 52 percent put out a candy dish for the lovely season.

This year, Mars has made it easy for everyone to continue to enjoy their favorite holiday rituals or find a gift full of love and flavor with an array of limited-edition products:

Thoughtful, Personalized Gift Options for All FUNkind from M&M’S:

M&M’S has released its 2024 Valentine’s Day Gift Guide, exclusively on, where gift givers can shop for thoughtfully personalize M&M’S offerings. From best-sellers like M&M’S Teddy Bear and Heart-Shaped Candy Gift Boxes, M&M’S Gift Bottle and Favor Packs, the gift guide has something for everyone at every price point. Shoppers can customize gifts by choosing from over twenty M&M’S colors and include fun messages, various images or even a custom photo on the iconic chocolate candies.

Sharing Your Heart With Heart-Shaped Gifts:

What better way to share your heart with someone special than with Mars heart-shaped gifts. Perfect for sharing with friends and loved ones, DOVE Milk & Dark Chocolate Hearts, M&M’S Mini Tubes and M&M’S Novelty Heart Topper all show that someone special just how much they’re loved.

Adding Candy-Coated Color Into Valentine’s Day:

Fans can unwrap more candy-coated color this Valentine’s season by making candy boards with red and purple LIFESAVERS Wild Berry Gummies X’S & O’S or baking sweet treats with red, pink and white M&M’S Milk Chocolate & Peanut Cupid Blends. And anyone can put together a festive Mars mix candy dish for a lovely addition to the holiday. Whatever the route, Mars candy and chocolate has everyone covered this Valentine’s Day.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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