News Department

Mars Wrigley launches limited edition Zero-G SKITTLES to commemorate the brand’s first trip to space

Hot off the heels of SKITTLES® leaving Earth’s atmosphere for the first time ever earlier this week, the brand is excited to announce it’s creating a new, limited-edition Zero-G pack. Tried and tested in space, we can guarantee our product actually floats when you are out there.

Designed for all your extraterrestrial and earthly travels, the new Zero-G pack features intergalactic, aluminum packaging, and is filled with the blue and purple candies you know and love from the brand, featuring Pineapple Passionfruit, Raspberry and Berry Punch.

“SKITTLES is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley Senior Brand Manager for SKITTLES. “We’re thrilled to bring better moments to fans by marking SKITTLES’ first trip to space with limited edition packs and look forward to pushing the boundaries of confectionery space exploration.”

Follow @Skittles for details on how you might be lucky enough to get your hands on the limited edition Zero-G packs later this summer. As part of the brand’s expansion into extraterrestrial confections, SKITTLES is proud to make a donation to the Smithsonian’s National Air and Space Museum in support of inspiring the next generation of innovators and explorers.

For more information, visit @SKITTLES on TwitterInstagram and Facebook or use #SkittlesinSpace to join in on the conversation.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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