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Mars Wrigley takes the decision out of ‘sweet or salty’ with new innovation, Twix salted caramel

TWIX® unveiled its latest product innovation this month, TWIX Salted Caramel, which is perfect for those that don’t want to choose between a sweet or salty treat. Packed with salted caramel, crunchy cookie and covered in a milk chocolate coating, TWIX Salted Caramel takes the beloved flavors of the classic TWIX bar to new heights.

The new innovation features the classic three layers TWIX fans know and love, crispy cookie, soft caramel and milk chocolate, but with a pinch of salt for a new sweet and salty experience.

“We’re thrilled to bring better moments and more smiles to fans by introducing TWIX Salted Caramel, the perfect treat for those who favor cookie & sweet and salty flavor combinations,” said Michelle Deignan, Mars Wrigley Senior Brand Director. “While TWIX fans will still need to pick a side when it comes to choosing between right TWIX or left TWIX, they will no longer have to decide between a sweet or salty treat with TWIX Salted Caramel.”

TWIX Salted Caramel has hit the shelves at select retailers, with nationwide availability beginning in 2022 in single (1.4 ounces) and share (2.8 ounces) sizes.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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