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Mars Wrigley unveils world’s largest Snickers bar in Texas

Mars Wrigley unveiled the largest Snickers bar ever created during a Guinness World Records title attempt on Thursday at the company’s Waco, Texas plant. The Snickers bar, weighing more than two metric tons, is a small version of something even bigger the brand has planned for Super Bowl LIV.

The record-setting bar features the same classic ingredients that has made Snickers one of America’s favorite treats —but on a much larger scale—including more than 1,200 pounds of caramel, peanuts and nougat combined and nearly 3,500 pounds of chocolate.

“It’s a big year for the Snickers brand,” said Josh Olken, Brand Director, Snickers. “We’re not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic “Game” spot launched the award-winning ‘You’re Not You When You’re Hungry’ campaign. What better time than the Super Bowl to satisfy something on the biggest scale yet?”

With more than 600 Associates, the Waco Mars Wrigley plant that created this modern satisfaction marvel is also responsible for producing millions of Snickers bars each year. The special, Guinness World Records title-setting bar is equivalent to more than 41,000 single-size Snickers bars, truly emphasizing that everything is bigger in Texas.

Once consumed, the giant Snickers bar will officially be recognized and recorded by Guinness World Records as the largest chocolate nut bar.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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