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M&M’S and four a-list musicians partner on new album art packs collaboration

M&M’S®, a member of the Mars family of brands, this week announced M&M’S Album Art packs, a new musically inspired collection featuring the beloved M&M’S characters reimagined as landmark album covers.

The new M&M’S Album Art packaging features the likes of four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie, each known for inspiring a wide range of entertainment-loving fans to be their true selves and for promoting a sense of belonging.

The four Album Art packs artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are seen and represented.

For 80 years, the iconic M&M’S brand has been a household favorite across generations, and recently, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun. M&M’S is for all funkind.

“From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M’S® brand has a long-standing history of bringing joy and fun to fans, and M&M’S Album Art is the next step on this journey,” said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. “M&M’S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging.”

In celebration of the artists’ diverse fanbases, M&M’S has leveraged social media to identify U.S.-based fans and surprised fifteen of them with a special delivery of M&M’S Album Art packs, bringing better moments and more smiles to fans across the nation.

Available at retailers nationwide and on MMS.com, the limited-edition M&M’S Album Art packs will feature Kacey Musgraves’ “Golden Hour,” H.E.R.’s self-titled album “H.E.R.,” Rosalía’s “El Mal Querer” and David Bowie’s “Aladdin Sane.” The offering will be available in four varieties: Milk Chocolate, Peanut, Peanut Butter and Minis in a Single (1.69 oz.), Share Size (2.83 oz.), Sharing Size (10.8 oz.) and Party Size (38 oz.), and retail from $0.99 – $10.99.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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