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M&M’S hosts virtual Super Bowl LV ad premiere

NEW JERSEY – M&M’S is inviting fans to be the first to virtually preview the brand’s 30-second Super Bowl ad for the first time ever.

Audiences can tune in on February 3 at 9:00 a.m. EST via Zoom, to watch as M&M’S beloved spokescandy, Yellow, takes center screen to host the premiere. He will also be joined by a few surprise guests throughout the premiere, including M&M’S racing partner, Coach Joe Gibbs.

“M&M’S believes fun and humor can actually have the power to bring us closer together,” said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. “In a year when so many of us have connected virtually, premiering the M&M’S Super Bowl ad on a virtual platform was the perfect way to share our latest campaign evolution, while building on Mars Wrigley’s purpose to create better moments that make the world smile.”

In anticipation of the reveal, fans can catch the brand’s ad teaser on YouTube, and visit to learn how the first 50,000 people to register will get to preview M&M’S ad live on February 3.

The new 30-second spot, produced by BBDO New York, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021.

This will be M&M’S sixth Super Bowl ad in the past decade.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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