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M&M’S Ice Cream releases summer’s coolest, must have accessory

Mars Designed a Custom Fanny Pack, Dubbed "M&M'S® Ice Cream Sammy Pack," To Help Keep Your M&M'S® Ice Cream Cookie Sandwich Cool On-The-Go

Mars’ M&M’S® Ice Cream unveiled the “M&M’S Ice Cream Sammy Pack,” complete with a removable cooling pack, offering a custom and fun take on the trendy fanny pack, built to carry M&M’S Ice Cream Cookie Sandwiches in style this summer.

Designed for versatility, the colorful and fashionable accessory features summer-inspired imagery influenced by classic and bright M&M’S lentils. The adjustable design can be strapped around waists or slung over shoulders, allowing for personalization to fit everyone’s style. The insulated pack also features a custom M&M’S Ice Cream cooling pack that will help keep the product chilled, allowing fans to enjoy their favorite summer treat on-the-go during the hottest months of the year.

Fans can visit mms.com/mms-ice-cream for the chance to win one of the limited-edition M&M’S Ice Cream Sammy Packs, alongside a box of four M&M’S Ice Cream Cookie Sandwiches. Entries will close on August 16 at 11:59 p.m. ET, with the lucky winners selected and notified shortly after.

“Summer means ice cream and there is nothing better than a refreshing M&M’S Ice Cream Cookie Sandwich on a hot day,” said Jayesh Shah, Mars Ice Cream Marketing Director. “Mars is always thinking about the consumer, so we designed the M&M’S Ice Cream Sammy Pack – a fun and fashionable way for M&M’S Ice Cream fans to enjoy the product anytime, anywhere. With our M&M’S Ice Cream Sammy Pack, we hope to inspire moments of everyday happiness, bring people together and celebrate the summer season with Mars’ famous brands and ice cream!”

For more information, full redemption details and rules of the M&M’S Ice Cream Sammy Pack giveaway, visit mms.com/mms-ice-cream.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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