New chief marketing officer joins Atlantic Health System
Eric Steinberger brings extensive and diverse business background in brand building and defining consumer experiences
MORRISTOWN, NJ (Morris County) – To help it find innovative ways to continue improving patient experiences and share the array of award-winning clinical services available throughout its network, Atlantic Health System has introduce Eric Steinberger as Chief Marketing Officer.
Steinberger brings decades of leadership experience in the Finance, Media and Retail industries, along with a deep skill set for understanding the consumer behavior behind brand choice. As Chief Marketing Officer, he is focused on refining and implementing a comprehensive and modern strategic marketing plan. He will help Atlantic Health System connect with patients in new and easier ways, reduce barriers to access and amplify the system’s brand position as a provider of the highest quality care combined with the best experience for patients, families, and caregivers.
“Health care is in the middle of an incredibly challenging and transformative time, but with that comes new opportunities to redefine the ways patients, as consumers of health care, learn about and engage with care providers,” Steinberger said. “I am excited to join an Atlantic Health System team that keeps the patient at the center of every decision, and I look forward to developing new and lasting ways to connect with the communities we serve.”
Steinberger joins Atlantic Health System after 7 years with internationally known retailer Bed Bath & Beyond, where he served as Chief Marketing Officer. Along with overseeing the brand’s entire print and digital marketing, media, creative, content and public relations operations, he also led efforts to cater specific products, services and experiences to consumers based upon their unique stage in life (college, wedding and baby to name a few).
Prior to Bed Bath & Beyond, Eric was a Senior Partner at Rosetta, a marketing strategy consulting firm and digital agency, where he held various roles, including managing client relationships, and leading the marketing strategy consulting practice for the organization. He has also held previous leadership positions at global brands AOL, Inc. and American Express, where he successfully managed the Platinum and Centurion card portfolios among other roles.
“Eric is a dynamic leader who can break through the noise to focus on what matters,” said Nikki Sumpter, Executive Vice President, Chief Administrative Officer, Atlantic Health System. “I look forward to working with him to increase awareness and engagement among current and prospective patients, referring physicians and other key stakeholders in our community.”
To learn more about the rest of the Atlantic Health System leadership team, click here.