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New Jersey No. 1 state for Mother’s Day gifts

NEW JERSEY – New Jersey tops the list with the highest search volume for Mother’s Day gifts on Google. Based on Google Trends for the past week, these 10 states are the ones searching the most for gifts for mom:

  1. New Jersey
  2. Louisiana
  3. Utah
  4. South Carolina
  5. Connecticut
  6. Pennsylvania
  7. Alabama
  8. North Carolina
  9. Ohio
  10. Kentucky

Source: Google Trends analysis

The Northeast region of the country is the second-highest region with the Tri-State area well represented. The list shows Southern states are more likely to gift their moms however.

The top Google search queries trending upward today included “last minute Mother’s Day gift”, “Mothers Day gift tags free printable”, and “Mothers Day gift for gardener”.

Huge Spend on Mother’s Day Gifts Predicted:

  • Consumers plan to spend the highest ever amount in the history of Mother’s Day this year
  • Most popular gifts are flowers, greeting cards, and special outings
  • Most expensive gifts jewelry, special outings, and electronics

Across the country people are getting ready to spend big on thoughtful gifts for the significant ladies in their lives as Mother’s Day approaches.

This year’s Mother’s Day expenditure is expected to reach a whopping $35.7 billion, marking a substantial increase of nearly $4 billion compared to last year’s record of $31.7 billion.

A new study from the National Retail Federation (NRF) has looked at various spending categories related to Mother’s Day celebrations across the country. The data has insights on how consumers plan to allocate their budgets for mothers this year.

This graph depicts the expected spending on Mother’s Day gifts in the United States in 2023, broken down by category. This Mother’s Day, American consumers planned to spend more than $3 billion on flowers.

These findings offer a glimpse into the shifting preferences and behaviors of consumers regarding Mother’s Day celebrations. Despite a slow economy people show no signs of slowing down or reducing their spend on their gifts for their mothers.

Mother’s Day Spending Trends

Based on more research from the NRF, the team at revealed these trends:

  • Increased spending: Consumers plan to spend an average of $274.02 per person, which represents the highest spending level recorded in the history of the survey. This amount surpasses the previous record high of $245.76 in 2022.
  • The age group of 35-44-year-olds leads the pack as the top spenders, with an average expenditure of $382.26 on Mother’s Day.
  • Popular Gift Choices: The survey reveals that flowers (74%), greeting cards (74%), and special outings such as dinner or brunch (60%) are the most popular gifts chosen by consumers.
  • Consumers are projected to spend a total of $7.8 billion on jewelry, $5.6 billion on special outings, and $4 billion on electronics.
  • Growing Interest in jewelry, electronics, and apparel: The primary drivers of growth this year are gifts of jewelry, electronics, and apparel. Consumers are not only planning to spend more on these categories, but they are also showing increased interest in gifting these items.
  • Surprise shift from online to department stores: While online shopping dominated Mother’s Day gift buying last year, this year’s poll shows a shift, with department stores now the top choice for shopping.
  • Also, consumers are looking to specialty stores, local and small businesses, discount stores, and product subscription boxes for their Mother’s Day shopping needs.

“Mother’s Day provides Americans with an opportunity to honor important women in their lives,” stated NRF President and CEO Matthew Shay. “As people make plans to celebrate this year, retailers are prepared to help shoppers find gifts of appreciation and admiration for those they want to recognize on this special day.”

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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