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New Victor Allen’s Snickers and Twix iced coffees bring delicious innovation to the ready-to-drink category

Victor Allen's® SNICKERS™ & TWIX™ Iced Coffees are now available at retailers & convenience stores nationally including Walmart, Food Lion, and TOPS Markets.

Trilliant, parent company of Victor Allen’s®, a top selling coffee brand nationally, launched its newest flavor innovation, Victor Allen’s® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees.

Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffees are made with real cream & sugar to deliver the perfect mix of the classic SNICKERS® and TWIX® flavors fans love with a subtle undertone of coffee that will transport you to a happy place with each & every sip, while providing a little boost of energy along the way.

Victor Allen’s® candy flavored iced coffees will bring first of its kind disruptive innovation to a category trending with unique flavor experiences that allow consumers to treat themselves. Victor Allen’s® SNICKERS™ & TWIX™ Iced Coffees will provide consumers with a moment of bliss to treat themselves responsibly with the 13.7oz bottles only having a total 220 calories which is lower than most other big brands in market.

“At Victor Allen’s®, we understand the trends of where coffee is headed with consumers wanting new & exciting flavors to treat themselves daily in a convenient RTD format,” said Zac McAuley, Trilliant Senior Brand Manager. “We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like SNICKERS® & TWIX®.  We look forward to bringing innovations to market that push the traditional limits of coffee for years to come.  Stay tuned.”

With a simple twist of a cap, consumers will be able to transport their taste buds to a place never before possible within the ready-to-drink coffee category.  For the first time ever, the deliciousness of coffee paired up with the classic flavors of SNICKERS® and TWIX®, will allow coffee and candy lovers alike to treat themselves to a whole new kind of sensorial ready-to-drink coffee experience.

“Mars is delighted to team up with Victor Allen’s® to provide consumers with a whole new way to enjoy the beloved flavors of SNICKERS® and TWIX®, in an entirely new format,” said Martin Terwilliger, Senior Marketing Director, Mars Wrigley. “Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen’s® SNICKERS™ & TWIX™ Iced Coffees, providing more options for consumers from their favorite brands.”

Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffee Ready-to-Drinks are available now nationally including Walmart in 13.7oz bottles.  More sizes to be announced soon.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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