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New Year, new ice cream innovation! Snickers releases new peanut brownie ice cream bar

In an effort to kick off 2021 in the most delicious way possible, Mars Wrigley is unveiling its latest ice cream innovation, SNICKERS® Peanut Brownie Ice Cream, a mashup of three beloved treats: SNICKERS, brownies and ice cream. Similar to flavors found in the recently launched SNICKERS Peanut Brownie Candy Bar, this frozen treat features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts and covered in a milk chocolate-y coating.

Similar to flavors found in the recently launched SNICKERS Peanut Brownie Candy Bar, this frozen treat features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts and covered in a milk chocolate-y coating.

This product marks the first time ever that SNICKERS Ice Cream and SNICKERS Chocolate have launched the same flavor variant, giving fans more ways to enjoy this new, satisfying treat with two different formats.

“We’re thrilled to give SNICKERS Peanut Brownie fans even more to be excited about in 2021,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This new treat will no doubt be a frozen aisle favorite for fans of SNICKERS, brownies and ice cream alike.”

SNICKERS Peanut Brownie Ice Cream is hitting local freezer aisles now and will be in stores nationwide by March 2021. It will be available in mass, grocery and convenience stores in Singles (2.0 ounces) and Multipack boxes (12 ounces).

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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