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NJ Lottery extends title sponsorship of New Jersey Festival of Ballooning

READINGTON TOWNSHIP, NJ (Hunterdon County) – The New Jersey Lottery has renewed its title sponsorship of the New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America.

This year  marks the 40th anniversary of this high-flying and high-profile event in which the skies over Central Jersey are filled with the awe-inspiring spectacle of up to 100 gigantic, colorful hot air balloons, along with headlining concerts by Grammy-Award winning artists, attractions, fireworks and food, all in one place.

The Lottery’s multi-year sponsorship extension was announced by The Festival Group, which produces the annual event that has been named one of the Top 50 Festivals in America and the premier family entertainment attraction in the state by the USA Today Network.

The three-day New Jersey Lottery Festival of Ballooning returns to Solberg Airport in Readington, NJ from July 28-29-30, 2023.

“We’re thrilled to continue our relationship with The New Jersey Lottery, which has brought a great new fan experience to the generations of families who have been enjoying the magic of ballooning for many years and who will be celebrating our 40th anniversary with us this summer,” said The Festival Group Executive Producer Howard Freeman.

“The Lottery has been our partner at different levels for more than 20 years and as they continue in their fourth year as our title sponsor, we can continue to create unforgettable experiences that will last a lifetime. We’re proud that our attendees, many of whom are now parents and grandparents, can share their experiences with their children and grandchildren. From favorite special shaped hot air balloons to new entertainment features, this is going to be the celebration of the summer.”

Part of that celebration will be sky high: 3,500 people will take a hot air balloon ride or tethered balloon ride at the Festival, marking their own celebrations, adventures, and bucket list items.

The Festival provides unique opportunities to introduce consumers to new entertainment experiences, new products and services.

The New Jersey Lottery “Lottery Land” is a newer addition to the Festival and is a great example of new experiences Festival-goers can enjoy. The relaxing, multi-level, members-only VIP Club lounge provides comfortable seating and spectacular rooftop views of the Festival grounds and the twice-a-day mass hot air balloon ascensions. It’s CASH POP! Summer Concert Stage serves as a second performance venue featuring eight great tribute bands, making Lottery Land a must-see attraction and meet-up destination.

The upcoming 40th anniversary also promises new premium VIP experiences for 165,000 attendees and new opportunities for sponsors and influencers alike to reach consumers in the number one media market in the country.

The Festival has a financial impact of approximately $54.4 million on the state’s economy and is a boon for travel and tourism, sponsors and vendors; 72% of Festival-goers will make a purchase from a Festival sponsor or marketing partner during the year.

Giving back to its communities is also an important part of the Festival, which has raised more than $3.3 million to date to benefit local charities, non-profit organizations, and children’s specialized hospitals.

To learn more about this year’s upcoming festival, including sponsorship opportunities or to purchase tickets, call 973-882-5464 or visit

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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