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NJRHA and DoorDash partner to distribute $500,000 to New Jersey restaurants

Grants dedicated to helping restaurants amidst cold weather and ongoing COVID-related challenges

NEW JERSEY – New Jersey Restaurant & Hospitality Association is excited to announce a new grant program, funded by DoorDash and administered by the New Jersey Restaurant and Hospitality Association. DoorDash is generously donating $500,000 to the NJRHA to award grants to restaurants to help them offset costs amidst cold weather and ongoing COVID-related challenges.

Restaurants will be able to apply for $2,500 or $5,000 in funding which can be used to pay rent, purchase cold-weather equipment, PPE, and more.  This grant is part of DoorDash’s five-year $200 million dollar Main Street Strong Pledge, which includes a $10M grant program for restaurants in cities and states around the country.

“We are thankful to have partners like DoorDash who recognize the dire situation our hospitality industry is in,” said Marilou Halvorsen NJRHA President and CEO.  “New Jersey’s hospitality industry is one of the hardest hit in the country.  Having grants like this available for our independent restaurant community will assist in being able to sustain their operations.”

The grant application will be available on the NJRHA grant, www.njrha.org by February 1, 2021.  The grants will be awarded to independent restaurants who have 5 or fewer locations and can show a loss of at least 30% from 2019.  The criteria is outlined on the application on the NJRHA website.  Applicants do not have to be a DoorDash customer or NJRHA member.

“Supporting New Jersey small businesses has always been a priority, but it has taken on new urgency in the COVID-19 environment,” Governor Phil Murphy said. “Programs like this help greatly in those efforts and I commend DoorDash and the NJRHA for stepping up to provide this much- needed support for New Jersey restaurants.”

“DoorDash was founded to empower local economies, and we know New Jersey’s restaurants are core to so many communities throughout the state,” said David London, Director of Government Relations, U.S. East, for DoorDash. “We’re proud to fund these grants, and partner with the New Jersey Restaurant and Hospitality Association to ensure we can support restaurants who need it most. We know these are challenging times for restaurant owners, and we’re committed to doing our part to help.”

According to DoorDash’s Economic Impact Report:

  • Nearly ⅔ of restaurants say they were able to increase their profits during COVID-19 because of DoorDash
  • 75% of restaurants agree that DoorDash has allowed them to reach new customers
  • 69% of restaurants say they have acquired new dine-in customers through DoorDash

Additionally, the odds of staying open during COVID-19 are 6x more likely for restaurants on DoorDash.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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