It’s the moment SKITTLES fans have been waiting eight years for. This week, the SKITTLES brand announced that its infamous Lime flavor candies are returning to the rainbow permanently in SKITTLES Original packs.
Original flavor packs featuring lime will start popping up on shelves in October 2021 with national roll-out over the next few months.
Since first introducing the Five Fruity Flavors in 1979, Lime was the staple green SKITTLES flavor until it was replaced with Green Apple in 2013, which broke the hearts of Lime fans everywhere. Since then, there has been a lively debate about which flavor reigns supreme, with the majority of fans vocal about their desire for Lime to return to the rainbow.
In fact, there has been over 130,000 mentions from fans on social talking about SKITTLES Lime. Now, the SKITTLES brand is answering fans’ pleas by permanently bringing back Lime and returning SKITTLES Original packs to their full glory.
“It’s no secret that Lime has been a hot topic for SKITTLES fans since we replaced them with Green Apple back in 2013. Green Apple has had a good run, but the fans have spoken and it’s time for Lime to return to the rainbow,” said Fernando Rodrigues, Mars Wrigley Senior Brand Manager. “What better way to bring better moments to our loyal fans, than with the return of the most asked about flavor? The joy of Lime can’t be denied anymore. It is back. This time for good.”
Both Original and Sour packs of SKITTLES will now contain Orange, Lemon, Grape, Strawberry and of course, Lime. Fans can find Lime starting this fall across a variety of pack sizes including 1.8 oz single packs and 3.6 oz Share Size.