Skittles Littles join the rainbow
Mars' Newest Innovation SKITTLES Littles Shrinks the Iconic Candy
SKITTLES® Thursday released its newest and littlest innovation putting an impossibly tiny twist on the classic candy fans know and love: SKITTLES Littles.
Bursting with the five iconic fruity flavors of SKITTLES fans love, now in a tiny and more poppable form, SKITTLES Littles make it even easier to enjoy SKITTLES on-the-go.
“Expanding our portfolio with SKITTLES Littles allows us to create even more pleasantly perplexing experiences and inspire moments of everyday happiness for fans,” said Ro Cheng, Marketing Director at Mars. “We can’t wait for our fans to experience this tiny treat and Taste the Rainbow in a whole new way.”
SKITTLES Littles are starting to hit shelves this month at select retailers with nationwide availability in 2024. This new fruity innovation is available in two sizes, including an on-the-go resealable tube (1.9 oz) and a Grab N Go pouch (7.2 oz).
