News Department

Snickers white chocolate bars are coming back for good

HACKETTSTOWN, NJ (Warren County) — ‘Tis the season, all year long. The SNICKERS® Brand reintroduced a favorite twist on their iconic chocolate bar with SNICKERS® White. SNICKERS White features the same delicious ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in rich, white chocolate.

The variety, previously only sold for a limited time, will return to shelves as a permanent addition to the SNICKERS portfolio.

“We received a resounding positive response from fans when we launched SNICKERS White as a limited edition offering last year,” said Josh Olken, Brand Director, SNICKERS. “As we continue to see the demand for white chocolate grow, we’re excited to present this new take on our classic SNICKERS for more fans to enjoy.”

SNICKERS White will begin rolling out nationwide in January 2020 in single (1.41 ounces) and share (2.84 ounces) sizes.

The new product joins other Mars Wrigley brands embracing the popular white chocolate trend, including M&M’S® White Chocolate, M&M’S White Chocolate Peanut and TWIX® White Chocolate.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

Related Articles

Back to top button