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Squishmallows are the most popular toy for the holiday season including in 21 states, according to new research from Premium Joy

Squishmallows, which are plush toys that were released in 2017, have apparently surpassed the popularity of several other more established toys like Hot Wheels and Nerf for this holiday season, according to a new research by Premium Joy.

The research data, which is based on information from Google search volumes and Google Trends for the past six months, revealed that squishmallows are the most popular holiday toy in 21 states. Hot Wheels and Nerf are the favorite toys in only 10 and 6 states respectively.

“Each squishmallow model comes with a unique personality, including a name and a background story, which makes these plush toys distinct and highly collectible.” says Hassan Alnassir, founder and owner of Premium Joy. “Knowing that, I wouldn’t be much surprised to hear that squishmallows have become such a hit during the holiday season.”

In case you don’t know what it is; squishmallow is basically a round, vibrant, cute plush toy that comes in a variety of animals and fruits along with different sizes and colors. The toy is quite fluffy, making it a great companion for people to collect and cuddle even outdoors.

What sets squishmallows apart from other plushies is the attached personality. Each one is given a unique name and squish date (kind of a birth date, so to speak) in addition to a background story. This is probably one of the main reasons for the huge desirability of this plush toy, by both adults and kids.

It’s worth mentioning that squishmallows seem to have went viral in 2020 thanks to social media. This was during the pandemic where people wanted something that gives them comfort while being stuck at home and under stress.

For some reason, squishmallows seem to be more popular in the Midwest and Northeast. Examples of the states that like this toy so much include Illinois, Kentucky, Ohio and Pennsylvania. Here is the full list:

  • Arizona
  • Connecticut
  • Florida
  • Illinois
  • Kentucky
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Nevada
  • New Hampshire
  • New Jersey
  • North Carolina
  • North Dakota
  • Ohio
  • Pennsylvania
  • Rhode Island
  • Texas
  • Virginia
  • West Virginia
  • Wisconsin

Be prepared to spend at least $15-20 per piece if you’re planning to buy this soft toy. The price largely depends on the size of squishmallow you want.

Hot Wheels, the famous scale model cars made by Mattel, are the second most favorite holiday toy in the US including in 10 states (about 20% of states).

Since its inception more than 50 years ago, Hot Wheels is loved and collected by children and car enthusiasts. The major part of the appeal of these cars is that they apparently give the most realistic feelings of actual cars, from design to colors to quality.

While these toy cars were originally intended for kids and young adults, they have become popular with older adult collectors thanks to the limited-edition models. In fact, some very old models are worth thousands of dollars due to their high rarity.

Based on the research, Hot Wheels appear to be more sought after in the West region of US. We’re talking states like California, Montana and Oregon. Here are all the states:

  • Alabama
  • Arkansas
  • California
  • Colorado
  • Delaware
  • Idaho
  • Indiana
  • Montana
  • New Mexico
  • Oregon

These miniature cars typically come in sets with or without a track. Either way, you will probably be looking to spend anywhere from $10 up to over $30, depending on the number/type of cars and size of track (if any).

Six states in the US (around 12%) regard Nerf guns as their most favored toy for the holiday season. That makes these guns the third most popular toy in the US based on the number of states.

Both kids and adults like to play with Nerf guns due to their precision, quality, and most importantly safety.

These guns are usually safe because they use lightweight sponge darts and have limited shooting ranges depending on the model. In fact, the brand was launched with the release of the foamy Nerf Ball which was initially introduced back in 1970 as the ‘world’s first official indoor ball’.

In addition, each gun model is unique featuring distinctive designs, which makes this toy weapon highly collectible.

The states where Nerf guns are the most popular toy include the following:

  • Alaska
  • District of Columbia
  • Hawaii
  • Mississippi
  • Verment
  • Wyoming

The price of these toy guns typically goes for around $8-40 (if not more) depending on the model. However, if you’re planning to buy any of them, you absolutely should also get some protective glasses in order to prevent eye injury. Also, keep in mind that the minimum age requirements for most Nerf guns is 6 years and up.

Some toys don’t have the same mass appeal across the US as Squishmallows and Hot Wheels. But they’re still a hit in a few states. Here is a list of those toys from the most to the least popular:

  • Kansas, Missouri, Nebraska and South Carolina have a passion for video gaming with Nintendo Switch.
  • Iowa, Minnesota and Utah are addicted in playing with anything Lego.
  • New York, Oklahoma and South Dakota are a fond of creating art using Play-Doh.
  • Louisiana and Tennessee has a love for Barbie dolls as a companion.
  • Georgia has an affection for surprises that come from Mini Brands.
  • Washington is very obsessed with Tamagotchi digital pets.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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