NEW JERSEY – According to the Most Popular Halloween Candy Report- a study of consumer preferences in America by market research firm Top Data– last year saw a 10.3% increase in Halloween candy sales compared to 2020 figures.
This year, sales are forecast to exceed last year’s figures by 23%.
The most popular Halloween candies in New Jersey ranked in order of popularity in 2022:
- Reese’s Peanut Butter cup
- Milky Way
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