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Twix debuts innovative Twix Cookie Dough inspired splitboard, co-designed by pro-snowboarder Maddie Mastro

Dreaming of innovative new gear to carve through powdery snow? Well, TWIX® is here to deliver.

TWIX this week unveiled its innovative and first-to-market limited-edition TWIX “Doughboard,” designed in partnership with Olympian Maddie Mastro, to make the remaining ski season that much sweeter for several lucky fans.

Earlier this year to celebrate TWIX’s newest innovation, TWIX Cookie Dough, fans were invited to submit designs for the once-in-a-lifetime opportunity to co-design the TWIX Doughboard with Maddie Mastro.

The final TWIX Doughboard features two uniquely designed halves – one half was designed by Mastro and features a retro surfing theme inspired by her favorite hobby, while the other half was designed by one lucky, artistic fan and features a design pulling in colors from the new TWIX Cookie Dough packaging, combined with inspiration from the colors and gradients seen in nature. The designs uniquely complement one another, much like the left and right TWIX.

“It’s been a blast working on the design for the TWIX Doughboard,” said Olympian, Maddie Mastro. “The design we chose for the fan side of the board is sick and I love how the two sides of the design came together into something super original. I can’t wait to see these boards out on the slopes!”

Cans can visit for the chance to get your hands on one of 110 limited-edition TWIX Doughboards, along with a supply of TWIX Cookie Dough bars, which inspired the release of the TWIX Doughboard. Entries close on April 19 with the winners selected and notified shortly after.

“While fans have long debated which side of the TWIX bar is better, the brand is all about celebrating the two sides and inspiring moments of everyday happiness for our fans,” said Martin Terwilliger, Senior Director of Marketing, Mars Wrigley. “This fully designed TWIX Doughboard further emphasizes how two innovative designs can come together and bring people together for fun, quite like the Right and Left TWIX.”

TWIX Cookie Dough serves as not only the inspiration for the TWIX Doughboard, but it’s the latest flavor innovation from the brand. TWIX Cookie Dough pairs the classic TWIX cookie bars with a creamy cookie dough flavored layer, sprinkled with delicious chocolate cookie bits, all coated with milk chocolate. It is now available nationwide in Single Size (1.36 oz per bar), Share Size (2.72 oz per bar) and a Minis Stand Up Pouch (9.7 oz per pouch).

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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