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WalletHub: 2023’s best places to shop on Black Friday

NEW JERSEY – Wallethub has announced 2023’s best places to shop on Black Friday

With last year’s Black Friday sales drawing 122.7 million Americans to shop in person and 130.2 million to shop online, the personal-finance website WalletHub Wednesday released its report on 2023’s Best Places to Shop on Black Friday to help consumers maximize their savings.

Best Black Friday Retailers (Avg. Discount)
1. JCPenney (59.12%) 6. BJ’s (30.11%)
2. Macy’s (58.19%) 7. Best Buy (29.78%)
3. Belk (54.76%) 8. Amazon (28.48%)
4. Kohl’s (48.81%) 9. Walmart (26.88%)
5. Target (32.70%) 10. Dell (25.79%)

Key Stats

  • JCPenney has the highest overall discount rate, at 59.12 percent, whereas Costco has the lowest at 17.07 percent.
  • The overall average discount for Black Friday is 35 percent. Consumers should aim for this discount amount or higher to avoid Black Friday traps.
  • The “Apparel & Accessories” category has one of the biggest shares of discounted items, 15.72 percent off all offers, whereas the “Consumer Packaged Goods” category has the smallest at 4.16 percent.

To view the full report and each retailer’s rank in all product categories, click here.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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