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Wawa to celebrate grand opening of first Sussex County store on July 14

New Store Reflects Wawa’s Commitment to Brighten More Lives in More Ways through New Jobs, New Growth and New Reasons to Celebrate Community Day Brighteners with a Call for Nominations

FRANKFORD TOWNSHIP, NJ (Sussex County) – Wawa will be celebrating the grand opening of its newest store located at 1 Route 15 in Frankford Township on Thursday, July 14.

To mark the occasion, Wawa is hosting a grand opening celebration and outdoor ribbon cutting beginning at 9:00 a.m. located at 1 Route 15

Prior to the celebration, the new store will open at 8:00 a.m., when Wawa will begin distributing limited-edition, Wawa “Goose Vibes Only,” t-shirts for the first 100 customers who walk through the door and while supplies last. Wawa will also provide free coffee to toast the community and brighten days from July 14 to July 17.

Wawa’s grand opening celebration will introduce the community to the new store team and celebrate the role they play in making their communities a better place. Throughout the year, each grand opening celebration will be part of Wawa’s 2022 Day Brighteners Tour, an initiative designed to celebrate the customers, Associates, local heroes and community organizations that brighten our days.  The tour will also mark Wawa’s ongoing commitment to growth, with plans to open 54 new stores and create more than 2,500 new jobs through the year.

During the grand opening, Wawa will have a special Day Brightener ceremony which will include:

  • Associate Day Brighteners: Wawa will recognize associates who go above and beyond in creating positive moments for customers
  • Community Day Brighteners: Wawa will celebrate a local individual or organization making a bright impact in the community
  • Local Hero Day Brighteners: Wawa will acknowledge local everyday heroes who brighten the community through protecting and serving and host a signature Hoagies for Heroes acknowledgement and check presentation to each department’s charity

 The grand opening of the Frankford Twp. location is the 17 to open this year out of the 54 total stores projected to open across Wawa’s operating area in 2022.

“At Wawa, our core purpose is fulfilling lives every day and since our first store opened, we’ve believed that we all have a role in making this world a better place,” said Chris Gheysens, Wawa’s President and CEO. “Our store teams and Associates deliver experiences and emotional connections with customers that go beyond what traditionally happens in a retail environment. Simply put, they help make their communities happier and more connected. This year, we’re excited to toast all the incredible Day Brighteners and kick off this one-of-a-kind tour with a stop at each new store to show our “Goose Gratitude” to associates and customers whose little acts of kindness make a big difference in our communities.”

As part of the Day Brighteners Tour, Wawa will acknowledge its store team and shine a light on an Associate who has gone above and beyond to make good times better or challenging times more bearable in the store or community

In addition, Wawa would like to recognize a member of the community who has made a positive impact in the community (i.e. individual that volunteers time at a local food pantry, provides meals to first responders, organizes a toy drive, etc.) at the grand opening celebration with a special “day brightener” gift basket General public are invited to nominate someone in their community by submitting a heartwarming story of day brightening here.

 About the July 14th Grand Opening Ceremony:

  • Friends and neighbors are invited to count down the exciting moment to when the doors open for the very first time at 8:00 a.m., followed by a ribbon-cutting ceremony at 9:00 a.m., with Wawa mascot Wally Goose, oversized scissors, red ribbon, confetti and fanfare.
  • The celebration will feature the launch of Wawa’s Lending a Helping Hoagie program with The SCARC Foundation. As Wawa opens its first store in Sussex County, Wawa will make a $1,000 contribution to The SCARC Foundation to help fight hunger in the Sussex County community.
  • Wawa will also recognize local first responders with its signature Hoagies for Heroes hoagie-building competition. Local first responders from Frankford Township Volunteer Fire Department, Sussex County Sheriffs Office and Blue Ridge Rescue Squad will compete to see who can build the most hoagies in three-minutes. Wawa will conclude the Hoagies for Heroes competitions by presenting checks for $1,000 to each department’s charity of choice.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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