As the season of routines returns with busy days of carpool, parent teacher conferences, homework help, you name it — so does the dreaded “what’s for dinner” debate.
Fear not, the Kellogg’s cereal gang are giving chicken the night off to turn weekly dinner dread into cereal for dinner instead.
Kellogg’s cereals provide essential nutrients, like vitamins and minerals and are an easy, inexpensive way to put a delicious meal on the dinner table — in fact, a serving of Kellogg’s cereal, milk and fruit is less than $1. And if that’s not convincing enough to add cereal to the weekly dinner lineup, Kellogg is providing the chance to win $5,000 and a year’s supply of iconic Kellogg’s cereals including Kellogg’s Frosted Flakes®, Froot Loops® and Frosted Mini-Wheats® to families who make it a part of their regular routine.
“Kellogg’s cereals shine as stars of the breakfast table, but morning isn’t the only time cereal can bring the fun,” said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. “Cereal for dinner is a low-prep, low-mess and low-price meal option, so you can spend less time cooking and cleaning and more quality time with your loved ones every week.”
Once a week, for five weeks leading up to National Breakfast Day on Sept. 26, families can share how they enjoy their favorite Kellogg’s cereal for dinner on Instagram with #KelloggsCerealforDinnerEntry.
Each week, one winner will be randomly selected and the entry pool restarts; cereal for dinner fanatics should share how they add Kellogg’s cereals to their dinner routine to re-enter each week and can enter once daily as many times as possible to increase their chances.