Dove Chocolate introduces innovative AI tool to help moms returning to the workforce
Mars brand seeks to uplift women this Mother's Day by translating parenting skills into job skills
DOVE® Chocolate, part of Mars, released the Mom Experience Translator, the innovative AI tool designed to help moms looking to reenter the workforce after taking a “Mommy Gap”—a period when moms may choose to leave their jobs to raise their children.
An estimated 61% of people who have experienced at least a 12-month gap in employment are women. Many employers can show bias against applicants who have a gap in their resume, which can be caused by temporarily taking time off to stay at home with their children.
As moms look to reenter the workforce after a Mommy Gap, refreshing their resumes, filling out job applications, and brushing up on job interview skills can be daunting.
This motivated DOVE Chocolate to give moms something they can really use this Mother’s Day: a sweet reminder that we see their promise, by delivering an innovative AI-powered tool that helps translate parenting skills into job skills.
This free tool allows moms to input an open job description, select from a list of pre-populated skills and add additional accomplishments and areas of expertise that they use every day as a parent. The tool translates these parenting skills into functional job skills that recruiters and hiring managers are seeking.
“DOVE has long been a brand that empowers and uplifts women,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley. “We’re thrilled to inspire moments of everyday happiness this Mother’s Day, by helping to provide additional support and highlight the incredible strength, power and excellence moms bring to the table in all aspects of life.”
For nearly 30 years, Dove has inspired women with Promises in every wrapper. Now, with the Mom Experience Translator, we’re helping them realize their promise.
In honor of the brand’s ongoing commitment to women’s empowerment, the brand will initiate a sweepstakes starting May 10th, granting 10 mothers the opportunity to win $1,000 each by utilizing the Mom Experience Translator to help cover expenses on their career journey. Furthermore, DOVE Chocolate will contribute $10,000 to a charity supporting women reentering the workforce.
To try the tool and enter for a chance to win, visit DoveChocolate.com/PromiseOfMoms.
