Mars, Incorporated, one of the world’s largest food and pet companies and a self-proclaimed authority on Halloween in the United States, is rolling out a new way for families to include pets in the spooky season.
Approximately 43% of U.S. pet owners plan to include their pets in Halloween festivities this year, according to a recent Ipsos and Mars survey. Inspired by the trend, Mars is launching its first-ever limited edition Halloween-themed Mars Tails & Treating Packs, which combine candy for people with treats for dogs and cats.
“As a family-owned company, at Mars we know holidays mean more when we can celebrate together,” said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America — a division of Mars, Incorporated. “We’re excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs — a first-of-its kind product innovation that only a company like Mars can offer.”
In line with Mars Petcare’s purpose — A BETTER WORLD FOR PETS™ — the company announced it will donate $10,000 to the PEDIGREE Foundation, a nonprofit dedicated to helping adoptable dogs find homes.
Each Tails & Treating pack includes five share-size bags of Milk Chocolate M&M’S, five full-size SNICKERS bars, and five SKITTLES Original Fruity Candy share-size bags for humans. Pets get one pack of GREENIES Dental Treats for dogs (with size options available), one pack of GREENIES Cat Dental Treats, three packs of PEDIGREE Drizzlers Savory Sauce for dogs, and one box of TEMPTATIONS Lickable Spoons treats for cats.
To add to the seasonal spirit, the pack also includes a recipe for Spooky Seven Layer Dip from Mars Ben’s Original brand, along with a discount code for Ben’s Original products. Candy and pet treats are packaged separately for safe storage and use.
“Mars products are enjoyed by millions of people and pets across the country each year,” said Anton Vincent, President of Mars Wrigley North America & Global Ice Cream – a division of Mars, Incorporated. “Our diverse portfolio reflects Mars commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans’ needs while playing a meaningful role in people and pets’ lives.”
The Halloween packs are available now while supplies last for $10.31 at www.marstailsandtreating.com. Sales tax will apply at checkout and vary by state.
