SNICKERS and adidas are teaming up for their first football collaboration with the release of a limited-edition ADIZERO ELECTRIC + II cleat ahead of Halloween.
The football cleat combines SNICKERS’ signature chocolate brown with adidas’ performance design and includes Halloween-inspired details, including a green insole and a SNICKERS lace charm.
“SNICKERS has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before,” said Maria Urista, Vice President of Chocolate Marketing, Mars Snacking. “Creating our first-ever SNICKERS x adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons.”
The ADIZERO ELECTRIC + II features a synthetic and textile upper designed to provide a snug fit, along with a lace closure and lightweight construction intended to support speed and agility.
The limited-edition cleat will be available in the United States for $180 exclusively through adidas beginning Oct. 10, while supplies last.
The collaboration also includes exclusive SNICKERS x adidas candy bars. Now through Oct. 13, fans can visit SNICKERS.com/adidas and enter a sweepstakes for a chance to win the bars.
SNICKERS is also offering Ghoulish Green bars inspired by the green insole featured in the limited-edition cleat.
The collaboration will continue with NFL rookie and SNICKERS and adidas partner Carnell Tate, who is scheduled to take part in a game day surprise Oct. 11.
