Extra gum launches limited study-focused ritual packs to help students stay in the zone
In a world of nonstop pings, scrolls and pop-ups, EXTRA gum is introducing a new tool to help students cut through distractions and stay focused while studying.
On Dec. 2, the brand unveiled its limited-edition EXTRA Ritual Packs — activity-filled, gum-centered pouches designed to help students build study routines rooted in tactile habits like chewing, doodling, folding and fidgeting. The collectible jelly pouches contain themed items curated to support different study styles, all anchored by a pack of EXTRA gum.
“As a brand committed to helping people get in the zone in every moment, EXTRA gum is excited to help students build better study habits in a fun, fresh new way,” said Maria Urista, Vice President, Gum & Mints at Mars Wrigley North America. “The limited-edition EXTRA Ritual Packs were thoughtfully designed to serve as a functional, collectible study companion, bringing together tactile tools and the iconic gum flavors fans love in a reusable accessory made for today’s students.”
The Ritual Packs are available in three themes — Pop Art, Gumigami and Chewoodle — and each includes decorative charms and a d-ring keychain for attaching to backpacks and bags. The pouches are sized to hold a pack of EXTRA gum so students can restock on the go.
The Pop Art Pack comes in a pink jelly pouch with foil-decorating tools, nail stickers, glue pens, wooden foil sticks, a nail base and topcoat, plus a 15-stick pack of EXTRA Classic Bubble. The Gumigami Pack is a green pouch filled with origami instruction cards, a mini scoring tool, bonus papers and EXTRA Spearmint. The Chewoodle Pack features a blue pouch stocked with mini gel pens, erasers, stencils, a mini foil frame and EXTRA Peppermint.
The first phase of the limited drops launched Dec. 2, with two additional drops scheduled for Dec. 4 and Dec. 9. EXTRA has partnered with #studytok creators @fatimahs.guide, @ellharve and @mia_yilin to host the releases and demonstrate how each pack can enhance personal study rituals.
Consumers can win an EXTRA Ritual Pack by being among the first 100 people to comment on one of the three Instagram collab posts using #EXTRARituals and sharing how they stay in the study zone. Each drop will award 100 packs for a total of 300. Full rules are available at extragum.com/t&cs.
