Mars launches Twix Snickerdoodle, adds fan-favorite flavor to lineup
TWIX, the brand built on the power of two, launches its latest creation blending classic TWIX layers and a snickerdoodle twist.
Mars is introducing a new flavor to its Twix lineup with the launch of Twix Snickerdoodle, the latest addition inspired by the nostalgic taste of cinnamon-sugar cookies.
The new bar features the classic Twix components — crunchy cookie, smooth milk chocolate and gooey caramel — but with a twist: snickerdoodle-flavored caramel swirled with cinnamon and sugar.
Twix Snickerdoodle is the third cookie-inspired variety to hit shelves, following the releases of Twix Cookie Dough and Twix Cookies & Crème.
Mars said the new product aims to appeal to fans of warm, nostalgic flavors while aligning with current taste trends.
“Because TWIX is the iconic brand of two, we’re always looking for ways to double down on flavor,” said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “TWIX Snickerdoodle gives fans a new twist on the layers they already love. It’s the perfect balance of familiar and trendy flavors, and we know it’s going to be a fan favorite.”
TWIX Snickerdoodle hits shelves nationwide in July 2025 in Single (1.4 ounces) and Share (2.8 ounces) sizes.
