NEW JERSEY — Families planning trips to the Jersey Shore this summer can expect to pay significantly more than they did a year ago, according to new research from Affinity Federal Credit Union.
The study found the average cost of a Jersey Shore vacation increased 11.29% year-over-year, reversing a 5% decrease recorded during the 2025 summer season.
Researchers collected pricing data during spring 2026 and found increases across nearly every category tied to a typical shore vacation. Travel costs saw the steepest rise at 31.4%, driven largely by higher gasoline prices.
Food and drink costs increased 6.74%, while leisure activities such as mini-golf, aquarium admissions and sunset cruises rose 5.23%. Beach-related expenses, including beach tags, sunscreen, chair rentals and umbrella rentals, increased 1.79%.
“The Jersey Shore remains a meaningful and often non-negotiable part of summer for many of our members,” said Grant Gallagher, Director, Financial Wellbeing and Brand Communications at Affinity. “Increasing financial pressures won’t change the connection so many feel to the Shore. We’ve observed significant price hikes from businesses and see it as an indication that they are feeling the financial strain that consumers feel as well. Even as costs rise, families are looking for ways to hold onto those experiences. Our role is to provide the guidance and tools that help them balance meaningful getaways with real financial considerations.”
The report also tracked changes in vacation rental prices in Asbury Park, Point Pleasant and Seaside Heights. Weeklong rental stays showed the largest increase among all categories, climbing 53% compared with last year.
Researchers said rising property values, taxes and insurance costs are contributing to higher rental prices.
Despite the increases, tourism officials and industry observers continue to project a strong summer tourism season along the Jersey Shore. The report cited expectations that visitor spending could exceed $4.3 billion during 2026.
“Affinity is focused on helping our members build strong financial futures while still enjoying the moments that matter most. A trip to the Jersey Shore remains an important part of summer for many families,” said Kevin Brauer, President & CEO of Affinity. “With vacation expenses rising sharply, we’re committed to providing guidance and resources that can help families navigate these challenges and make the most of their time away.”
Affinity said the research was conducted through a May 2026 telephone survey of New Jersey shore businesses and compared with pricing data gathered during spring 2025.
