Wawa Inc. announced Monday that its popular Hoagiefest is back for 2025, with new deals and expanded offerings as part of what the company is calling a “Summer of Sandwiches.”
This year’s promotion features $6 and under hoagies, clubs, wraps, quesadillas and chicken sandwiches at all 1,100-plus Wawa stores. The Hoagiefest campaign runs now through July 27.
First launched in 2008, Hoagiefest has become a summer tradition offering discounted prices on Wawa’s signature hoagies. This year marks the first time additional sandwich varieties are included in the promotion, officials said.
“Wawa Hoagies are a favorite by many, and we’re excited to continue the tradition of being a part of your summertime outings, vacations and events,” said Mary-Rose Hannum, Wawa’s chief product marketing officer. “While hoagies are the hero, we are thrilled to celebrate a Summer of Sandwiches to provide our customers with even more options than ever.”
Stores will feature new decorations, digital signage and selfie stations, along with retro-themed elements like the Hoagie Man and the Hoagiefest micro-bus. Wawa’s social media channels will also host giveaways of Hoagiefest merchandise, including tie-dyed t-shirts, beach blankets and keychains.
