Wawa named No. 1 convenience store in consumer satisfaction survey
Wawa, Inc. is expressing gratitude to its customers and associates after being ranked #1 nationally in convenience stores in the 2024 American Customer Satisfaction Index (ACSI®) Convenience Store Survey.
The regional chain achieved an impressive score of 82 out of 100.
The ACSI survey evaluated key benchmarks, including overall convenience, food variety and quality, and the helpfulness of staff, among other factors. The 2024 Convenience Store Study is based on 5,710 completed surveys from customers randomly selected and contacted via email between March and September 2024.
“We are grateful to our associates for making recognition like this possible by continuing to deliver our purpose of fulfilling lives at our stores,” said Chris Gheysens, Wawa CEO. “We are also thankful to our amazing customers for taking time to complete the survey and for allowing us to serve them and create meaningful connections inside and outside our stores. These ratings are incredibly meaningful to all Wawa associates as they strive to provide the best possible customer experience every day.”
“Convenience stores are no longer just a quick stop for gas and snacks — they are becoming serious competitors in the food service industry,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “The top-performing convenience store brands are now on par with fast food chains in terms of food quality and variety, offering customers a wide range of fresh, gourmet options. By focusing on the in-store dining experience, while maintaining the speedy service that customers have grown accustomed to, convenience stores may have found the perfect recipe for success.”