Pringles and Miller Lite are teaming up again this summer with the return of their beer-inspired potato crisps collaboration, including a new flavor aimed at cookout season.
According to Mars Inc., the limited-edition lineup includes the new Pringles x Miller Lite Beer Cheese Burger flavor alongside the returning Pringles x Miller Lite Beer-Braised Steak crisps.
The companies said the products combine traditional barbecue-inspired flavors with the malt and hop notes associated with Miller Lite beer.
“The response to our first collaboration with Miller Lite was incredible, and we knew had to bring it back for another summer,” said Mauricio Jenkins, Pringles U.S. Marketing Lead. “At Pringles, we’re always looking for ways to bring unexpected flavors to our fans, and these crisps combine all the best fresh-off-the-grill and fresh-out-the-cooler flavors into one snackable bite. We can’t wait for fans to pop open a crisp can this summer!”
According to the companies, the Beer Cheese Burger flavor combines beer cheese and burger flavors with notes inspired by Miller Lite, while the Beer-Braised Steak variety features steak seasoning, black pepper and malt-inspired flavors.
“Fans love to pair Miller Lite with their summertime staples, so bringing it all together into one snack with Pringles again this year is pretty special,” said Courtney Benedict, vice president of marketing for the Miller family of brands. “The new Beer Cheese Burger flavor and the returning, fan-favorite Beer-Braised Steak take BBQ standouts and amplify them with the crisp, clean taste of the perfect complement – Miller Lite. The only thing better? Washing them down with a cold serving of the Original Light Beer itself.”
The limited-edition crisps are expected to arrive at participating retailers nationwide beginning in June while supplies last.
