Centenary University names Jersey Sports Group as official sales and marketing agency of record
HACKETTSTOWN, NJ (Warren County) – Centenary University has strategically partnered with Jersey Sports Group (JSG), a rapidly growing New Jersey-based sports marketing and sales agency, to elevate its corporate partnerships and strengthen community engagement.
This collaboration is a testament to both organizations’ commitment to innovation, growth, and creating meaningful opportunities in the evolving landscape of higher education and sports marketing.
With deep roots in the Garden State, Jersey Sports Group, founded by Eddie Nicastro, a proven sports marketing and sales professional who has served as a commercial executive for the Brooklyn Nets, New York Islanders, and other top-tier sports properties, will leverage its extensive expertise in property sales, brand consulting, and strategic partnerships to position Centenary University as a premier destination for corporate partners.
“We are excited to announce our strategic partnership with Centenary University,” said Eddie Nicastro, Founder & CEO of Jersey Sports Group. “Centenary has a unique identity, with a nationally recognized Equestrian Center, forward-thinking programs like Growth U, and an unwavering commitment to student success. We aim to maximize the university’s assets, create transformative partnerships, and generate sustainable revenue streams to benefit students, alumni, and the entire Skylands Region.”
JSG’s role extends beyond traditional sponsorship sales. The agency will identify, package, and market Centenary’s top assets – from campus facilities and athletic programming to academic initiatives and community-driven projects—ensuring that brands recognize the university’s unique value proposition. JSG will also create visually compelling sales materials, develop a competitive rate card, and execute targeted outreach to regional and national corporate partners.
“Centenary University is very excited to partner with Jersey Sports Group to generate significant new revenue using their innovative approach to marketing, sales, and fundraising,” said Dr. Dale Caldwell, Centenary University President.
This collaboration is more than just a sponsorship initiative; it is a blueprint for long-term success. By aligning with top-tier corporate partners, Centenary aims to enhance its financial sustainability, elevate its academic and athletic profile, and strengthen its reputation as a hub for innovation and community engagement.
As Centenary University and Jersey Sports Group embark on this exciting journey, they invite corporate partners to join them in shaping the future of university engagement and sponsorship. This Jersey-built partnership is designed to drive meaningful impact at the intersection of sports, education, and business.
