Chocolate lovers rejoice! Fire Brands teams up with Mars Wrigley to officially launch Snickers, Twix, Milk Way chocolate milks
Some of America’s favorite candy brands, SNICKERS®, TWIX® and MILKY WAY®, are hitting shelves in an entirely new format as flavor-rich reduced fat chocolate milks. SNICKERS™, TWIX™ & MILKY WAY™ Chocolate Milks will deliver these beloved chocolate bar flavors as delicious shelf-stable silky smooth chocolate milks!
Driving forward from the successful release of SKITTLES™ Drinks earlier this year, SNICKERS™, TWIX™ & MILKY WAY™ Chocolate Milks are the latest innovation from Fire Brands, in partnership with Mars Wrigley.
“We have developed these chocolate milks with a focus on flavor first,” said Raz Inserra, Marketing Director of Fire Brands. “We’re quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurized chocolate milk.”
SNICKERS™, TWIX™ & MILKY WAY™ Chocolate Milks are shelf-stable with 15g of protein. These delicious chocolate milks are available in 14oz 100% Recyclable HDPE bottles, launching in small and large format retailers nationwide.
