Doherty Enterprises’ Applebee’s kicks off 26th annual Toys for Tots campaign

Doherty Enterprises, Inc., a leading franchisee for Applebee’s Neighborhood Grill + Bar in New York City, Long Island, and New Jersey, has launched its 26th annual Toys for Tots® campaign.

This year, the initiative aims to bring holiday joy to local children by raising $250,000, adding to the over $5.4 million already raised since the partnership began in 1998.

Now through January 5, 2025, guests can participate in a variety of donation opportunities across all participating Doherty Applebee’s locations. Donations can be made by rounding up checks to the nearest dollar, purchasing festive “paper gift packs,” or enjoying seasonal drinks, including the Mucho Jack & Jingle and Cranberry Margarita, with a portion of the proceeds donated directly to Toys for Tots. In appreciation, guests who donate $10 or more will receive a “Bounce Back” coupon for a complimentary appetizer on their next visit.

“Our longstanding partnership with Toys for Tots has helped provide children in need with holiday cheer for over two decades,” said Kurt Pahlitzsch, Vice President of Operations at Doherty Enterprises. “This year, we’re excited to aim for an ambitious goal and offer our guests a meaningful way to join us in making a difference. Together, we’re not just raising funds—we’re uplifting our communities and ensuring every child experiences the joy of the season.”

In addition to the fundraising activities, select Doherty-owned Applebee’s locations will host Breakfast with Santa events on Saturday, December 7, offering families the chance to celebrate the season while supporting a worthy cause.

All proceeds from these events will be donated directly to the Marine Corps Reserve’s Toys for Tots program, ensuring that every dollar raised helps brighten the lives of children in local neighborhoods. Tickets can be purchased at your local Applebee’s restaurant in NJ and Long Island.