Dove Ice Cream makes Mondays sweeter by helping fans celebrate their mini victories
Getting through Monday's is a Win in Itself - #MiniWinMonday is Here to Turn Your Small Wins into Sweet Rewards
DOVE® Ice Cream is encouraging people to celebrate everyday accomplishments with the launch of its new #MiniWinMonday campaign.
The movement highlights small, often overlooked victories—like finishing a book or finally mailing a package—with creamy, chocolate-coated DOVE Ice Cream Minis.
“Mars Ice Cream created #MiniWinMonday to give the small wins in life the space to be celebrated,” said Chanel Gant, Mars Ice Cream marketing director. “And with two new Dove Ice Cream flavors—mocha and strawberry—Mars brings you even more ways to treat yourself to some me time and take a moment to acknowledge the little moments that deserve to be celebrated.”
To help spread the message, DOVE Ice Cream is teaming up with social media influencers, including Dudette with Sign, to distribute free boxes of DOVE Ice Cream Minis and promote the campaign.
Starting May 19, users who share their Mini Win on Instagram using #MiniWinMonday and follow the link in the bio will be eligible to receive a coupon for a free box of DOVE Ice Cream Minis, while supplies last. Full giveaway rules are available at www.dovechocolate.com/MiniWinMonday.
Even after the free boxes run out, DOVE Ice Cream Minis will be available at major retailers nationwide.
