Mars Inc. has appointed Kemal Cetin as global chief digital and information officer for its $36 billion snacking business, the company announced Tuesday.
Cetin will assume the role Aug. 3 and report to Andrew Clarke, global president of Mars Snacking. He also will serve on the Mars Snacking Leadership Team and the Mars Digital Technologies Leadership Team.
In his new position, Cetin will lead the company’s digital, data and technology strategy, with a focus on accelerating business growth, advancing digital capabilities and enhancing experiences for customers and employees.
“I’m delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business. As we continue bringing together the newly acquired Kellanova brands, Kemal will play a key role in helping us move faster, make better decisions and build for the future,” Clarke said.
Cetin joins Mars from FrieslandCampina, where he served as global business and digital solutions officer and was a member of the company’s executive team.
A nearly 30-year veteran of the consumer goods industry, Cetin also has held leadership roles with several global companies, including Diageo, Coca-Cola Enterprises and Whirlpool. Mars said he brings extensive international experience in digital transformation, technology innovation and business strategy.
The appointment comes as Mars continues integrating Kellanova, the maker of brands including Pringles, Cheez-It and Pop-Tarts, following its acquisition of the company.
On joining Mars, Cetin said, “I am honored to join Mars Snacking as its new Chief Digital & Information Officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers and Associates.”
