M&M’S celebrates latest innovations, Peanut Butter Mega and Peanut Butter Minis, by challenging fans to grab their putters for the ultimate peanut butter championship

M&M’S®, part of Mars, is celebrating the brand’s latest additions to the fan-favorite peanut butter lineup – M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega – by introducing a mega-challenging mini golf experience: the M&M’S Peanut Butter Championship.

On Aug. 28, M&M’S is inviting all FUNkind to grab their putter for a peanut butter-filled day at the William Vale Hotel in Brooklyn, New York, to challenge beloved actor and iconic golf aficionado, Christopher McDonald, to an epic mini golf game.

From 2:00 p.m. to 4:00 p.m. ET, fans will take a swing at beating Christopher’s score and face a one-of-a-kind final putt. One lucky player will take home the coveted Peanut Butter Jacket and the smoothest prize of all, a year’s supply of the full M&M’S Peanut Butter portfolio – M&M’S Peanut Butter Minis, Mega and Classic chocolate candies.

“Our fans LOVE M&M’S Peanut Butter, so we are thrilled to celebrate this hole-in-one line-up featuring our latest innovations, M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega,” says Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “We’re excited to tee-off with fans live in New York and across the country online, as we bring the most mega, mini golf experience to life during the M&M’S Peanut Butter Championship.”

Before, after and in between swings, contestants can sample products from the entire M&M’S Peanut Butter portfolio.

“I’ve been a long-time fan of M&M’S and I never shy away from a golf competition — especially one with a prize like this — so I’m looking forward to challenging mini golfers at the M&M’S Peanut Butter Championship,” says Christopher McDonald. “Not to mention, snacking on M&M’S Peanut Butter candies while competing makes for ideal playing conditions, if you ask me.”

M&M’S lovers who cannot join in on the fun in New York can enter the M&M’S Mega Mini Golf Bundle Sweepstakes online, which includes golf swag and products from the M&M’S Peanut Butter portfolio. For more information, official rules and to enter the sweepstakes, visit www.mms.com/peanut-butter-championship from now until Sept. 4 to enter.

Although the M&M’S Peanut Butter Championship and Mega Mini Golf Bundle Sweepstakes will only be available to fans for a limited time, the M&M’S Peanut Butter portfolio is available for purchase year-round at MMS.com and major retailers nationwide. While consumers have known and loved M&M’S Milk Chocolate Minis since 1996, earlier this year the M&M’S brand announced a new variety of the beloved treat with M&M’S Peanut Butter Minis. Be sure to look for M&M’S Peanut Butter Minis in the red tube to try the newest mini variety.

For more details on M&M’S Peanut Butter Championship and for the official rules for the M&M’S Mega Mini Golf Bundle Sweepstakes, visit www.mms.com/peanut-butter-championship.