M&M’S®, part of Mars, is introducing a new candy to its lineup: M&M’S Honey Roasted Peanut, a sweet-and-salty twist on a classic favorite.
The new flavor, which the company describes as “buzzing with flavor,” is being marketed under the brand’s tagline “It’s More Fun Together.”
“M&M’S is all about bringing people together through the power of fun and delivering joy through our iconic candies,” said Martin Terwilliger, Vice President of Marketing, Mars Wrigley North America. “We know how much our fans love M&M’S Peanut, so we wanted to bring forward an innovation that builds on the classic flavor they know and love — but this time through the popular combination of sweet and salty, to share and enjoy with friends.”
M&M’S Honey Roasted Peanut will be a permanent addition to the candy maker’s lineup, joining recent innovations such as M&M’S PB&J, M&M’S Peanut Butter Minis, and M&M’S Peanut Butter Mega.
The new variety will be available in Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.) at retailers nationwide and on MMS.com starting in September. The company describes the new flavor as “bee-yond delicious.”
