M&M’S®, part of Mars, has announced a new partnership with Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth to mark the upcoming release of the film, set to hit theaters July 2.
The collaboration brings fans limited-edition candy packs, exclusive content, and special perks through the M&M’S Fun Club.
“At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that,” said Martin Terwilliger, marketing vice president for Mars Wrigley North America. “By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we’re creating a colorfully fun experience for moviegoers and candy lovers alike.”
The promotion includes:
- Limited-Edition Collectible Packs: Three Jurassic World-inspired M&M’S Mega Peanut Butter packs are available for a limited time at MMS.com and select retailers nationwide.
- M&M’S Fun Club Perks: Members can complete themed challenges, such as photographing the collectible packs, to earn points toward exclusive prizes. New members can sign up at mms.com/fun-club.
- Exclusive Content: Fans can enjoy new videos and content featuring M&M’S spokescandies in Jurassic World-themed adventures.
The collaboration encourages fans to “grab your friends and your M&M’S” for a fun-filled moviegoing experience as Jurassic World Rebirth opens during the July 4 holiday weekend.
