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Orbit gum unveils white sweet mint as newest soft chew innovation

ORBIT® gum, part of Mars, is ringing in the new year with a brand-new addition to their popular soft chew lineup – White Sweet Mint.

Bringing a fan-favorite ORBIT flavor to a new whitening form, White Sweet Mint soft chew gum delivers a confidence boost with every refreshing bite.

Consumers already love ORBIT’s Sweet Mint flavor for its clean and fresh taste, and now they can try it with a crunchy exterior and chewy center bursting with delicious, sweet mint flavor, sold in a bottle perfect for taking on the go and sharing with friends.

ORBIT’s newest flavor gives you a stronger, brighter, and whiter†† smile, with a clean and fresh feeling mouth, letting your confidence shine.

“We know consumers can be self-conscious about their smiles, so we hope that ORBIT White Sweet Mint can help give everyone an extra boost of confidence, and inspire moments of everyday happiness in 2024,” said Maria Urista, Vice President at Mars Wrigley. “Our soft chew format is a fan favorite and we’re excited to deliver this beloved flavor as part of our ORBIT White lineup to keep everyone feeling their best.”

ORBIT White Sweet Mint is hitting shelves in a 40-count bottle at retailers nationwide starting in January.

Jay Edwards

Born and raised in Northwest NJ, Jay has a degree in Communications and has had a life-long interest in local radio and various styles of music. Jay has held numerous jobs over the years such as stunt car driver, bartender, voice-over artist, traffic reporter (award winning), NY Yankee maintenance crewmember and peanut farm worker. His hobbies include mountain climbing, snowmobiling, cooking, performing stand-up comedy and he is an avid squirrel watcher. Jay has been a guest on America’s Morning Headquarters,program on The Weather Channel, and was interviewed by Sam Champion.

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